Social media post


Elements, punctuation & capitalisation

27. Author of post (handle where available), "Text of post," Location/description of post, Date of post, URL.

Footnote example

First entry:

5. University of Melbourne Library (@unilibrary), “ # Onthisday in 1975 90% of Icelandic women went on strike, refusing to work in protest of gender inequality. This became known as 'Women's Day Off',” Twitter, October 23, 2018, https://twitter.com/unilibrary/status/1054855102111064065.

Second and subsequent entries:

33. University of Melbourne Library, "#Onthisday."


Format for bibliography

Elements, punctuation & capitalisation

Citations of social media posts can generally be omitted from the bibliography, however they should be included if they form a critical part of your research, or if they are frequently cited. Check with your lecturer if you are unsure.

Author of Post (handle where available). "Text of Post." Location/description of Post. Date of post. URL.

Bibliography entry example

University of Melbourne Library (@unilibrary). “ # Onthisday in 1975 90% of Icelandic women went on strike, refusing to work in protest of gender inequality. This became known as 'Women's Day Off'.” Twitter. October 23, 2018. https://twitter.com/unilibrary/status/1054855102111064065.


Style notes for this reference type

  • See Manual 14.209.
  • These examples are for publicly available content. Private and direct messages should be treated as a form of personal communication (see Manual 14.214).
  • The text of post should include up to 160 characters, including spaces.
  • The location or description of the post could include the social media service and a description if relevant (i.e. Instagram photo).
  • Time stamps are not usually necessary, but can be included for differentiate posts from the same day.
  • A URL for a specific item can often be found via the date stamp.
  • Comments on posts should be cited in relation to the respective post (see examples at Manual 14.209).
  • Citations of social media content are usually only included in the text and the notes. However, if they form a critical part of your research or are frequently cited, they may be included in your bibliography. Check with your lecturer if you are unsure.


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